332: Asna Khan, Fit match.ai - 3D Body Intelligence in Sports & Performance

Asna Khan is the Head of Product at fitmatch.ai. Asna is an energetic, business-savvy product leader with over a decade of experience across product development, cross-functional strategy, analytics, and leadership in both large enterprise organizations and high-growth technology startups. Having built her expertise navigating complex ecosystems across operations, marketing, sales, and client relations, Asna now leads product strategy at fitmatch.ai, driving the expansion of 3D computer vision and body intelligence into retail, digital health, and elite athletic performance.Today, fitmatch.ai is unlocking scalable body data through its flagship 3D technology platform, QuadraScan. Using standard mobile devices without requiring expensive DEXA scans or specialized hardware, the platform captures high-fidelity anthropometrics, biomechanics, and DEXA-verified body composition in seconds. Originally pioneered in retail and 3D apparel design, fitmatch.ai is shifting how professional and youth sports organizations analyze athletes, moving beyond basic movement and jump metrics to provide objective baselines for bio-banding, maturation context, growth trajectories, and longitudinal physical change.Asna discusses fitmatch.ai’s transition from retail sizing to working directly with MLB and MLS organizations, how the platform safeguards athlete privacy by generating de-identified 3D avatars without storing photos or videos, and how integrating baseline body shape data empowers teams to better understand the physical foundation powering athletic performance.