Bobby Basham, Inside the Chicago Cubs' Innovation Strategy

Bobby Basham is a longtime executive with the Chicago Cubs, where he focuses on player development, innovation, and emerging technologies that help shape the future of baseball. With more than two decades of experience in the sport as both a player and front-office leader, Bobby has been at the forefront of integrating data, sports science, and technology into professional baseball operations.

In addition to his work with the Cubs, Bobby is the co-founder of Union Baseball Systems, a player development organization based in San Diego that supports athletes from youth baseball through the professional ranks. He is also an active advisor and investor in sports and technology companies, helping founders build solutions that improve athlete performance, health, and development.

Known for bridging the gap between sports, technology, and business, Bobby brings a unique perspective on innovation, leadership, and the future of the sports industry.

Chapters:

00:55 Bobby's Background and Experience in Baseball

03:47 Evaluating Technology and Innovation in Baseball

06:31 Balancing Tradition and Professionalism in Baseball

10:05 Insights on Founders and Technology Pitches

13:01 Understanding Organizational Pain Points

15:47 The Role of Athletes in Entrepreneurship

17:47 Cubs' Approach to Early-Stage Innovations

21:12 Future Opportunities in the Sports Industry