Ricardo Briceno, GameFam - Building the Future of Sports Fandom on Roblox

Ricardo Briceno is the CEO of GameFam, a leading metaverse gaming company helping global brands and sports properties connect with younger audiences through immersive digital experiences. With a career rooted in brand building at Procter & Gamble and Mattel, Ricardo has spent years mastering how to create meaningful engagement with consumers. At GameFam, he brings that expertise into the world of gaming, specifically Roblox, where he’s helping redefine how IP, entertainment, and sports intersect with Gen Z and Gen Alpha.

Ricardo breaks down how platforms like Roblox are reshaping fan engagement, why authenticity and scale are critical for brands entering the space, and how GameFam is working with major organizations like FIFA to build the future of sports fandom ahead of the 2026 World Cup. He shares insights into bridging digital and real-world experiences, the evolution of gaming as a social platform, and why the biggest opportunity isn’t immediate monetization, but long-term fan development. This episode is a deep dive into the next generation of sports consumption and the platforms defining it.

Podcast Chapters:

01:07 Ricardo's Journey and GameFam's Mission

04:05 Understanding Roblox: The Gaming Community Platform

07:52 Authenticity in Sports Engagement on Roblox

12:04 Bridging Digital and Real-Life Experiences

15:44 Monetization vs. Fandom: The Roblox Opportunity

19:23 Media Rights and Engagement in Roblox

21:24 The Evolution of Athletes and Creators on Roblox

24:00 The Human Experience on Roblox

25:22 GameFam's Plans for the World Cup

27:43 Engagement Strategies for Leagues and Clubs

29:08 How to Collaborate with GameFam